VISUAL MERCHANDISING
[vizh-oo-uh l] [mer-chuh n-dahy-zing]
noun/verb
1.
Presenting a product to the right market at the right time
verb/
2.
Maximize sales by carrying out organized, skillful advertising by using attractive displays (utilizing the visual sense)
RETAIL MERCHANDISING
The purpose of visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
I am fortunate to be able to collaborate with other experts in the field on many projects which helps keep the creative juices flowing. Working with Patty Tuttle and her team at milesdisplay.ca in Alberta on many designs is always inspiring and gives me the opportunity to collaborate on exciting concepts at a national level.
Creating visual solutions for products that have included pet supplies, beer, high end clothing, first aid supplies and almost everything in between allows us to use our experience to create eye catching displays that will generate sales.
Almost thirty years of retail merchandising and display includes training seminars, new store set ups, santa sets, trade shows, restaurants and even merchandising a caboose! Whether its signage, lighting issues, a window display or an entire store set up, we will design a fresh look that will create an experience that will draw customers into your space.
SPACELiFT will work hard to help you realize your design goals
“We have had the pleasure of working with Lisa Roy and SPACELiFT for over fifteen years. Lisa’s expert creativity, keen eye for detail and passion for retail shines through her work. Our retailers have enjoyed major transformations to their storefront designs and increased sales as a result of Lisa’s visual merchandising support. In addition, Lisa’s calm disposition and friendly personality make it an amazing experience for Ivanhoe Cambridge and our retailers alike to work with her.”
Tania Cerantola | Regional Manager, Specialty Leasing & Partnerships Ivanhoe Cambridge
